You seem to not consider adding your links as SPAM. Why not? As you start on this post "Did you know that you can use Wikipedia to direct web traffic to you?" Which means you are using unsolicited means to drive traffic to you. That's SPAM. You may not be selling Viagra, but you are no better. After all, the whole point of driving traffic to your website is to increase use, thus more government funds from the next budget round, right?

Not if you are adding content are you a spammer. By adding knowledge and professional information in the form of content, and then providing a link, you are thereby increasing access to information. You are not increasing any revenue, nor are you getting any more money for government funding. I'm more than happy to discuss this with you further.

I believe I addressed this issue in both the blog post as well as the anonymous comment above. The general issue here is what the community of Wikipedia will allow. I'm sorry that it is a controversial issue to you, and I would like to address this. If you add content to Wikipedia articles with information that only your special collections repository collects, that information and those links to that information can be taken out later by any number of people because the read/write web is a collective document. In addition, by supplying information that is local and that only you could provide you are doing a servie to the global citizens who use Wikipedia. Most professors will say that Wikipedia is not allowed to be cited in students' papers, but if they use Wikipedia they can get a link to original primary source materials, and that they can cite.  Additionally, I do not collect statistics, nor do I profit, nor does my agency profit, in any way, shape or form by allowing the public to click on a Wikipedia article and direct them to our digital collections. This is a form of outreach and is not used to get any additional funding, nor is it a program sponsored by our agency. General outreach is, and we must go to where our potential users are.  You write, "After all, the whole point of driving traffic to your website is to increase use, thus more government funds from the next budget round, right?" No. The whole point is actually to get people to the accurate information that they otherwise would have no access to. The whole point is to allow users many different pathways to otherwise hidden collections. The whole point is to allow greater access to information.