Digital Strategist

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In reviewing my blog feeds this morning, I came across this Slide Share by Ben Caddell, Digital Strategist.  It is a great overview of the what a digital strategist is and the role it plays in helping a company or a library promote their services, programming, and resources to the digital world.  I see this as a position that many libraries may want to adapt to their current staffing needs.  http://www.slideshare.net/bud_caddell/digital-strategy-101-24081694

What do you think?  From my perspective, I see libraries currently doing much of this, it just frames the entire process nicely and speaks to a justification for having it as a staff person.

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